Alienz Alive
We transformed Alienz Alive website into a fast, accessible, space-themed label hub. Templated artist EPK pages, streamlined release funnels, and search-optimized content increased conversions and organic visibility while keeping updates simple for the team.
Challenge
Alienz Alive is a new label from Grammy-winning producer Rodney “Darkchild” Jerkins. The brief: launch a fast, press-ready hub that showcases the roster, publishes news, embeds releases/videos, lists tour dates, and grows a community—while staying true to the label’s mission and voice.
Results
Alienz Alive now has a unified brand home anchored by its mission and founder story, with a streamlined information architecture that guides fans and media to artists, news, music, and community in seconds. We launched modular artist hubs (bios, discography, video embeds, press callouts), a press-ready news system with an easy-to-browse archive, embedded releases and playlist handoffs, and events/touring modules that route cleanly to tickets. Behind the scenes, we implemented first-party community capture (name, email, phone, birthday), an SEO-friendly content model with clean internal linking, mobile-first performance and accessibility upgrades, and standardized publishing ops via reusable blocks and checklists. The site is future-ready with a roadmap for a shop, richer schema for events/artists, and release campaigns with pre-save flows and segmented email automations.
What I Delivered
IA & Content Model for a music label (Artists, News, Releases, Videos, Events, Community). alienzalive.com+1
Responsive UI with an editorial homepage: mission, featured news, releases, videos, tour, playlist, and socials. alienzalive.com
Artist Templates with slots for bios, videos, press clippings, and external links. alienzalive.com
Press & Announcements workflow and layout system for fast publishing. alienzalive.com
Community Capture flow and confirmation states. alienzalive.com
Results to Track (post-launch)
Growth in community sign-ups and email→stream/ticket conversion.
Time on page and CTR from the homepage’s featured modules (news, releases, tour).
Organic search lift for artist names + “Alienz Alive” brand queries tied to News/Artists pages.
Conclusion
Alienz Alive needed a press-ready digital home that could grow with its roster and mission; we delivered a modular, mobile-first site with clear IA, artist hubs, press/news workflows, embedded media, events routing, and first-party community capture—built on strong SEO and a maintainable publishing system. The label now has a fast, credible platform for fans, media, and partners, with a roadmap (shop, richer schema, release campaigns) that lets the team scale content and campaigns without rework. Built by Wavs Digital, 2025.