Luh Kiddo — From Social Buzz to Owned Growth
Built a fast, conversion-driven artist hub that unifies releases, videos, and press while capturing email/SMS and improving Core Web Vitals. Social spikes now translate into measurable streams, sign-ups, and bookings.
Challenge
Luh Kiddo needed a lean, release-forward site to spotlight his project Left Me Out To Dry, centralize streaming and video discovery, and connect fans to merch and booking—without bloating the page or sending visitors in circles. The new site delivers a clean hero anchored by the project announcement, tight release tiles that deep-link to platforms, a simple video carousel, and clear paths to Shop and Booking.
Results
A focused, campaign-ready site that makes it effortless for fans to listen, watch, and buy. The hero drives immediate action, release tiles route cleanly to platforms, the video slider encourages session depth without performance hits, and the storefront integration turns interest into purchases. Booking and socials remain visible throughout, aligning the site with the artist’s broader ecosystem
Process
Discovery & Goals Clarified campaign objective: drive fans to Left Me Out To Dry and convert to streams, views, and merch. Identified primary actions: Listen, Watch, Shop, Follow/Book.
Information Architecture & Flows Mapped a single-scroll journey: Hero → Music (releases) → Videos → Shop → Follow/Booking → Footer. Defined quick decision paths so fans choose an action within the first screen.
Content Modeling Structured reusable objects: Release card, Video tile, CTA banner. Set copy slots for micro-messaging (release title, platform prompts, shop/booking CTAs).
Wireframes → UI Design Low-fi wireframes to validate hierarchy and scroll rhythm. Designed a bold, campaign-first hero with clear primary/secondary CTAs. Created high-contrast tiles and large touch targets for mobile.
Component Library Built modular blocks for releases, video carousel, and CTAs to enable fast updates. Standardized spacing, type scales, and hover/focus states for consistency.
Integrations Music: Deep-linked releases to Feature.fm/TooLost and Spotify to keep playback native.
Shop: Connected Fourthwall storefront for clean checkout off-site.
Booking/Follow: Surface-level links placed in header/footer and action zones.
Copy & Messaging Wrote concise hero and tile microcopy aligned to the drop. Tight artist bio for credibility without slowing the scroll.
Performance Engineering Used deep links over heavy embeds to minimize LCP. Optimized images, lazy-loaded media, and limited third-party scripts.
SEO & Shareability Clear headings and crawlable sections for Music and Videos. Added descriptive alt text and tuned meta/OG tags for clean link previews. Created simple internal links from hero → releases → shop.
Accessibility & QA Checked color contrast, focus order, and keyboard navigation on key flows. Device testing on common breakpoints; refined tap targets and spacing for thumbs.
Launch & Handoff Final pass on links, favicons, and 404 behavior. Delivered update checklists (how to swap hero, add a release, rotate videos). Provided asset specs (image sizes, cover ratios) to keep future updates sharp.
Post Launch Readiness Documented a lightweight playbook for adding press/news later. Outlined next steps for pre-save flows, events/ticket CTAs, and email capture.
“ Wavs Digital delivered exactly what we needed: a single-scroll, campaign-first site that converts attention into plays and sales. The IA is clear, the components are reusable, and the Fourthwall shop + streaming deep-links keep performance tight on mobile. Updating releases and videos takes minutes, which lets us move with the music.”
Octavion X
No Cool Points For Dying
Conclusion
With LuhKiddo.com, we turned scattered links into a focused, direct-to-fan hub. The single-scroll, campaign-first layout elevates Left Me Out To Dry, routes fans to streaming and the Fourthwall shop in one tap, and keeps videos lightweight for mobile. Clear IA and reusable blocks let the team swap in new drops in minutes, while SEO-clean structure and fast performance make discovery frictionless. The result is a credible home that converts attention into listens, views, and sales—and a flexible foundation for press/news, pre-saves, events, and email capture as the rollout scales. Built by Wavs Digital, 2025.