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Four pieces. One eight-week campaign.

Independent artists in the United States. Pre-sale opens the clock. Rollout carries it. Merchandise arrives at week four. Streaming closes it. Quoted after consultation.

The eight-week campaign

Four-part pre-release campaign: pre-sale, rollout, merchandise, DSP close
  • Independent artist pre-sale storefront with exclusive downloads before streaming

    Pre-sale

    The store opens while the song is still unreleased. Exclusive files live only in that window. Checkout starts the list you will actually own.

    Pre-sale
  • Eight-week music release rollout calendar with captions and email sequence

    Rollout

    A written calendar, not a vibe. Hooks, captions, email, and SMS the whole team can run while the store is live.

    Rollout
  • Record-tied merchandise drop bundled with the music at week four

    Merchandise

    Around week four the object enters the same campaign. Bundled with the music first, so it keeps the record in rotation instead of competing with it.

    Merchandise
  • Streaming DSP release close converting pre-sale buyers into day-one streamers

    DSPs

    DSPs are the scale play at the end, not the plan at the start. Fans who already paid are the most reliable early streamers.

    DSPs
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