The campaign · Pre-sale
Pre-sale before streaming.
The store opens while the song is still unreleased. Exclusive files live only in that window. Checkout starts the list you will actually own.
What pre-sale includes
A storefront that can actually sell
A full shop or a simpler drop page, matched to where you are. Selling does not wait on a custom site.
Exclusive content in the window
Downloads, stems, extras, and files that only exist before the record hits DSPs.
Capture on the first checkout
Email and SMS start when the first fan pays. Followers stay on the platforms. Buyers come to you.
Tracking before the open
Analytics, UTM, a test purchase, and QA so the store is not the first time anyone buys.
How it fits the eight weeks
Week 1 is the open
Pre-sale is the start of the clock, not a side store. Exclusive content is the reason to buy now instead of waiting for streaming.
The list is the asset
Every checkout writes a buyer you can message. That list is what later weeks convert into merch and day-one streams.
Quoted after consultation
Nothing goes live until the master is final, the audience is real, and eight weeks can hold.
What you keep
The store
Your domain, your processor, your product tiers. Open it again on the next cycle.
The buyer list
Every email and phone captured at checkout. Exported, yours, no rental.