The campaign · Rollout
Rollout from pre-sale to DSP day.
A written calendar, not a vibe. Hooks, captions, email, and SMS the whole team can run while the store is live.
What rollout includes
Week-by-week calendar
Formats, captions, and posting order from the pre-sale open through DSP day.
Short-form cadence
A run of clips that keep the record in rotation without inventing a new concept every morning.
Email and SMS sequence
The full written sequence, tied to the store, the merch drop, and the streaming close.
Weekly reporting
What sold, what moved, what to change. Enough to steer. Not a dashboard you never open.
How it fits the eight weeks
Narrative holds the clock
Pre-sale needs a reason to buy now. Merch needs the record underneath it. Streaming needs buyers who already care. The calendar is that thread.
Approvals are the only delay
Forty-eight hours on your side. Slow sign-off is the only thing that breaks the calendar.
Built to hand back
Written so a new team can run it. You keep the playbook when the eight weeks end.
What you keep
The playbook
Calendar, copy, sequences, and the read-out. Yours to run again.
The reporting trail
What the eight weeks did, in writing, not trapped in someone else’s login.