The campaign · DSPs
Streaming closes the campaign.
DSPs are the scale play at the end, not the plan at the start. Fans who already paid are the most reliable early streamers.
What the DSP close includes
Distributor timing
Master and artwork out with the DSP date locked. The clock does not move for content.
Pre-save setup
The save is a conversion from people who already bought, not a cold ask from a rented feed.
Playlist pitch coordination
Pitches timed to the close, not a hope that the algorithm finds a song with no buyers behind it.
Buyer-list conversion
The list from checkout becomes day-one streams. Then a read-out of what the eight weeks actually did.
How it fits the eight weeks
Weeks 6–7 are on DSPs
Streaming arrives after pre-sale, after merch, after the story has somewhere to land.
Week 8 is the read-out
Revenue, margin, sell-through. Marketing, promotion, and PR stay optional — funded from what you already made, if you want them.
Streaming last on purpose
The old order opens on platforms you do not own. This order sells first and uses DSPs to scale what already paid.
What you keep
The conversion path
How buyers became streamers, written down, so the next release is not a guess.
The campaign, intact
Store, list, and playbook stay in your name. Built to run again without us.