The campaign · Merchandise
Merchandise that belongs to the record.
Around week four the object enters the same campaign. Bundled with the music first, so it keeps the record in rotation instead of competing with it.
What merchandise includes
A drop tied to the record
The object only makes sense because the song exists. Not a logo on a blank tee.
Bundles with the music first
Merchandise rides with the pre-sale, not as a separate brand launch.
Drop page and configuration
The page, the bundle, and the order of operations so week four is not a scramble.
Fulfillment plan
Supplier path, landed cost, and a plan you approve before anything is purchased. Materials are yours, billed by the supplier.
How it fits the eight weeks
Week 4 is the drop
Late enough that the pre-sale has a list. Early enough that streaming has not closed the story.
The record is the audio bed
Every product post plays the song. The drop keeps the music in rotation.
Optional later, not instead
Marketing and PR stay optional after the campaign. Merchandise is part of the eight weeks, not a substitute for them.
What you keep
The product line
Files, vendors, and the right to run the drop again on the next cycle.
The margin math
Supplier invoices at landed cost, approved before purchase. Nothing billed through us.